Sophie Allen
Work
Info

Parker Pens

Parker is a heritage brand from 1956. They want to preserve the history whilst also appealing to a new young generation Z market. Our insight was Nostalgia, or faux-stalgia, a trend among our neo-punk target audience mindset. Harking back to a by-gone era of vintage fame has real appeal. From vinyl, to Polaroids, to Stranger Things, Gen Z want a piece of the style and attitude of the past. We refreshed the original Jotter launch ad by bringing it up-to-date with a modern, energetic twist. We celebrated the icon of everyday writing by hinting to the original Jotter launch through a contemporary aesthetic.

NIKE FORCE METALLIC BUS WRAP

ASMR ANIMATIONS

NIKE TECH PACK

SPLASH WORLDWIDE REBRAND

CREATING A SCHOOL FOR SNAPCHAT

UNDER ARMOUR X JD SPORTS

DIGITAL FAIRY X TRUMP PROTEST

VC LOGO ANIMATION

LONDON YOUTH GAMES

PARKER PENS

ROAD TO LYON TITLE SEQUENCE

SECRET 7 COMPETITION ARTWORK

KELE ALBUM ARTWORK

BALLET SCHOOL ALBUM ARTWORK

MOTION REACTIVE VISUAL EXPERIMENTS

NIKE SKATEPARK MURAL

VERSUS VERSACE FASHION WEEK

WHY IS THAT GENDERED?

SELECTED LOGOS

NOKIA 100AIRES

SINGTANK ALBUM ARTWORK