The Women’s World Cup 2019 was the biggest women’s football event in history. With more sponsorship, diversity, talent and coverage than ever before, Nike needed to create a campaign which delivers reactive World Cup Football content to sit across the entirety of the competition, to our Nike Direct Athletes (internal Nike employees EMEA). We wanted to inspire, educate and showcase the talent of female footballers to challenge the status quo and disrupt old stereotypes to be a force for positivity and change that empowers the respect the game deserves. We created 19 films over 4 weeks during the world cup.
- Client: Nike
- Role: Design and motion graphics