Sophie Allen
Work
Info

ROAD TO LYON

The Women’s World Cup 2019 was the biggest women’s football event in history. With more sponsorship, diversity, talent and coverage than ever before, Nike needed to create a campaign which delivers reactive World Cup Football content to sit across the entirety of the competition, to our Nike Direct Athletes (internal Nike employees EMEA). We wanted to inspire, educate and showcase the talent of female footballers to challenge the status quo and disrupt old stereotypes to be a force for positivity and change that empowers the respect the game deserves. We created 19 films over 4 weeks during the world cup.

NIKE WWC TITLE GRAPHICS from Sophie Allen on Vimeo.

ASMR ANIMATIONS

SPLASH WORLDWIDE REBRAND

NIKE TECH PACK

CREATING A SCHOOL FOR SNAPCHAT

UNDER ARMOUR X JD SPORTS

VC LOGO ANIMATION

DIGITAL FAIRY x TRUMP PROTEST

SECRET 7 COMPETITION ARTWORK

KELE ALBUM ARTWORK

BALLET SCHOOL ALBUM ARTWORK

MOTION REACTIVE VISUALS EXPERIMENTS

NIKE SKATEPARK MURAL

VERSUS VERSACE FASHION WEEK

WHY IS THAT GENDERED?

SELECTED LOGOS

NOKIA 100AIRES

CAMERON BLOOMFIELD ALBUM ARTWORK

SINGTANK ALBUM ARTWORK