Sophie Allen
Work
Info

ROAD TO LYON

The Women’s World Cup 2019 was the biggest women’s football event in history. With more sponsorship, diversity, talent and coverage than ever before, Nike needed to create a campaign which delivers reactive World Cup Football content to sit across the entirety of the competition, to our Nike Direct Athletes (internal Nike employees EMEA). We wanted to inspire, educate and showcase the talent of female footballers to challenge the status quo and disrupt old stereotypes to be a force for positivity and change that empowers the respect the game deserves. We created 19 films over 4 weeks during the world cup.

NIKE WWC TITLE GRAPHICS from Sophie Allen on Vimeo.

NIKE FORCE METALLIC BUS WRAP

ASMR ANIMATIONS

NIKE TECH PACK

SPLASH WORLDWIDE REBRAND

CREATING A SCHOOL FOR SNAPCHAT

UNDER ARMOUR X JD SPORTS

DIGITAL FAIRY X TRUMP PROTEST

VC LOGO ANIMATION

LONDON YOUTH GAMES

PARKER PENS

ROAD TO LYON TITLE SEQUENCE

SECRET 7 COMPETITION ARTWORK

KELE ALBUM ARTWORK

BALLET SCHOOL ALBUM ARTWORK

MOTION REACTIVE VISUAL EXPERIMENTS

NIKE SKATEPARK MURAL

VERSUS VERSACE FASHION WEEK

WHY IS THAT GENDERED?

SELECTED LOGOS

NOKIA 100AIRES

SINGTANK ALBUM ARTWORK