To celebrate the new Under Armour Women’s Range at JD Sports.
January is a time for getting back into a healthy lifestyle.
A celebration of female empowerment through shape and form in a sporting context.
HOW IT WORKED:
We worked with three sports and lifestyle influencers to create beautiful editorial film and photography that highlighted female strength in the gym through content that’s made for Instagram. The campaign also extended in store with windows in JD Sports across the UK.
- Client: Under Armour
- Agency: Splash Worldwide
- Role: Art Director
- Deliverables: Campaign direction, 6x10 second videos and instore POS