We worked with Under Armour to come up with a campaign to encourage women back into training mode in January with a new range of Under Amrour training gear. My idea was to celebrate female empowerment through shape and form in a sporting context.
We worked with three sports and lifestyle influencers to create beautiful editorial film and photography that highlighted female strength in the gym through content that’s made for Instagram. The campaign also extended in store with windows in JD Sports across the UK.
- Client: Under Armour
- Role: Art Director
- Deliverables: Campaign direction, 6x10 second videos and instore POS