Keeping costs low is one way to democratise fitness, but when it comes to getting real value out of your membership, we know you have to believe you’ll get there, often. So, in our new hyper-localised marketing campaign for The Gym Group, we focused on one single-minded message: “There’s a Gym Group ‘round the corner’” because we know your goals are easier to achieve with a Gym Group close by.
To do so, we aimed to draw attention to the silly ways people attempt to workout from home to save money, when in-fact there's no need to because within the UK over 50% of adults are within a 15 minute drive of The Gym Group facilities.
We delivered a through the line campaign of OOH, DOOH, TikTok, and Meta deliverables to encourage signing up to The Gym Group now, which resulted in an +8% average membership increase.
- ROLE: Associate Design Director
- AGENCY: DEPT
- CLIENT: THE GYM GROUP
