Sophie Allen
Work
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NIKE TECH PACK

Nike’s new Tech Pack Collection is designed to take you from the gym to the club. We needed to commuicate the benefits of this higher price point range to internal Nike staff. Our idea was to create a 24 HOUR COLLECTIVE - a dive into urban culture and the world of 16-24 year-olds in London, Paris and Berlin. We took the 3 key aspects of the range - speed, strength and style and created unique content and competitions to show what that looks like through the eyes of the 24-Hour Athletes across our key European territories. This resulted in a high impact 6-week content campaign with 15x more views than our audience size at a 35% engagement rate.

NIKE EKIN TECHPACK CASE STUDY from Sophie Allen on Vimeo.

NIKE FORCE METALLIC BUS WRAP

ASMR ANIMATIONS

NIKE TECH PACK

SPLASH WORLDWIDE REBRAND

CREATING A SCHOOL FOR SNAPCHAT

UNDER ARMOUR X JD SPORTS

DIGITAL FAIRY X TRUMP PROTEST

VC LOGO ANIMATION

LONDON YOUTH GAMES

PARKER PENS

ROAD TO LYON TITLE SEQUENCE

SECRET 7 COMPETITION ARTWORK

KELE ALBUM ARTWORK

BALLET SCHOOL ALBUM ARTWORK

MOTION REACTIVE VISUAL EXPERIMENTS

NIKE SKATEPARK MURAL

VERSUS VERSACE FASHION WEEK

WHY IS THAT GENDERED?

SELECTED LOGOS

NOKIA 100AIRES

SINGTANK ALBUM ARTWORK