Nike’s new Tech Pack Collection is designed to take you from the gym to the club. We needed to commuicate the benefits of this higher price point range to internal Nike staff. Our idea was to create a 24 HOUR COLLECTIVE - a dive into urban culture and the world of 16-24 year-olds in London, Paris and Berlin. We took the 3 key aspects of the range - speed, strength and style and created unique content and competitions to show what that looks like through the eyes of the 24-Hour Athletes across our key European territories. This resulted in a high impact 6-week content campaign with 15x more views than our audience size at a 35% engagement rate.
- Client: Nike
- Role: Creative, art direction and motion graphics