Adidas Adizero is a pack of performance running shoes built for breaking records, leaving the athlete to have complete focus on their performance. I wanted the art direction of these assets to have a futuristic, tech like approach, which nods to the technical aspects of the shoe, but also allows us to cut the image up, change the focal point in the image and bring some dynamic movement in, as well as adding type treatments and SFX to enhance this. These assets were for IG stories, infeed carousels and twitter posts across adidas running channels to sustain the Adidas Adizero campaign.
- Client: Adidas
- Agency: We Are Social
- Role: Art Director, photography, motion design
- Creative: Polly Norkett