In the lead up to the Boston Marathon, we wanted to profile new runners on their journey in the build up to race day. This was the first time either Chloe or Marissa had run the Boston marathon so we wanted to caputure their special moments. We created infeed carousels, IG stories, IG reels and twitter posts for Adidas with voice notes, videos, sketches, quotes and images from the athletes documenting their journey. Below is a selected few frames, for more check @adidasrunning.
- Client: Adidas
- Agency: We Are Social
- Role: Art Director, motion design
- Creative: Andy Dawes