Sophie Allen
Work
Info

WHY IS THAT GENDERED?

The aim of the project was to investigate the current ways in which people challenge gender roles, and to help develop and encourage more involvement in the breaking down of the gender binary that it perpetuated by the advertising industry.
I took a humerous approach and made a fustrating website that took advertising product slogans from the 50's, which after a few clicks from the user, opened a manifesto then linked to an instagram account posting pictures of pointlessly gendered products. This encouraged people to share and talk about their frustrations with gendering, and to show how engrained and subliminal gender marketing exists.

ADIDAS FORMOTION

SPECIAL OLYMPICS IRELAND

ADIDAS TENNIS

NIKE FORCE METALLIC BUS WRAP

NIKE TECH PACK

ASMR ANIMATIONS

SPLASH WORLDWIDE REBRAND

CREATING A SCHOOL FOR SNAPCHAT

UNDER ARMOUR X JD SPORTS

DIGITAL FAIRY X TRUMP PROTEST

VC LOGO ANIMATION

LONDON YOUTH GAMES

PARKER PENS

ROAD TO LYON TITLE SEQUENCE

SECRET 7 COMPETITION ARTWORK

KELE ALBUM ARTWORK

BALLET SCHOOL ALBUM ARTWORK

MOTION REACTIVE VISUAL EXPERIMENTS

NIKE SKATEPARK MURAL

VERSUS VERSACE FASHION WEEK

SELECTED LOGOS

SINGTANK ALBUM ARTWORK